How is you LinkedIn company profile? If it is like most, it is non-existent or it needs a bit of work. A company page (different from a personal profile), can be an excellent way to introduce your optical company/practice to LinkedIn users. Especially, if you are active (as you should be) on local groups (i.e. [...]
Facebook Introduces Sound Notification
Facebook introduces sound notification, and here is how to turn it off!
The Social Media giant Facebook is known to carry on new experiments and adding new features to its social media platform Facebook.com.
Keeping alive its tradition of experiments to improve user experience, Facebook recently introduced another new feature known as Facebook sound notification – and [...]
The Basics of SEO (Search Engine Optimization)
You know the old saying, “there’s no free lunch”? Well, that isn’t necessarily always the case. SEO (Search Engine Optimization), in theory, is free traffic to your website or Facebook Page. When consumers type in “eyeglass related” keywords into a search engine (i.e. Google), you want your website/web properties to come up on the first [...]
VIDEO – What Makes a Good Optical Website
VIDEO – What Makes a Good Optical Website (4 minutes)
View this Video to get a short overview of what makes a good ECP practice website. It gives detailed recommendations of what to look for on your website.
What Makes a Good Optical Website – Short Video Overview .
What/How To Post On Your Facebook Page
Even if your practice has a well-designed Facebook page, it still will not have a positive impact on your practice, unless you post the right content. Knowing what/how to post is important and this short guide will give you some suggestions.
Engage – When posting, ask open questions to get people to respond and interact with [...]
New Facebook Social Search Graph
Interested in learning more about the new Facebook Social Graph Search? Go to link below and watch videos and read more about it. You can also get on the waiting list to get the new search on your FB page. Overall, I think it will be a good thing, especially for ECPs trying to stay [...]
Still Don’t Have a Social Media Presence For Your Practice?
The data is clear, small businesses (like your practice) are starting to recognize the importance of using social media to grow their business. Studies show a sharp increase in the number of small firms on social media and it is helping them grow their business.
About a year ago (August 2011), a study by the Hiscox [...]
Guide On How To Set Up Your Facebook Business Page
This guide will review all the new changes for Facebook page owners that took place March 2012. There are a lot of changes from the previous format. If you have not looked at your Facebook business page (not your personal profile) lately, it has a significantly different look and format. This guide will show you [...]
Free eBooklet – How To Grow Your ECP Practice Using The Internet And Social Media
Just released – this is a comprehensive guide on How To Grow Your ECP Practice Using The Internet and Social Media. This is a free download, valued at $19.99, that will help you understand the:
Benefits of having a quality online presence for your practice;
Online tools available to help get your practice online;
Process for getting started [...]
4 Tips For Creating Your LinkedIn Company Page
Do you use LinkedIn for your Practice? This is a great tool to showcase you and your practice/business. LinkedIn is viewed by many as just a place to go if you are looking for a job. That may have been the case in the early days of LinkedIn, but now it is a fantastic place [...]
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