How is you LinkedIn company profile? If it is like most, it is non-existent or it needs a bit of work. A company page (different from a personal profile), can be an excellent way to introduce your optical company/practice to LinkedIn users. Especially, if you are active (as you should be) on local groups (i.e. [...]
You know the old saying, “there’s no free lunch”? Well, that isn’t necessarily always the case. SEO (Search Engine Optimization), in theory, is free traffic to your website or Facebook Page. When consumers type in “eyeglass related” keywords into a search engine (i.e. Google), you want your website/web properties to come up on the first [...]
VIDEO – What Makes a Good Optical Website (4 minutes)
View this Video to get a short overview of what makes a good ECP practice website. It gives detailed recommendations of what to look for on your website.
What Makes a Good Optical Website – Short Video Overview .
Do you use LinkedIn for your Practice? This is a great tool to showcase you and your practice/business. LinkedIn is viewed by many as just a place to go if you are looking for a job. That may have been the case in the early days of LinkedIn, but now it is a fantastic place [...]